This apparent paradox becomes clearer when we acknowledge how profoundly the forms and spaces of political engagement have shifted. In a world shaped by digitalisation and globalisation, social media platforms have, for many young people, taken the place of traditional arenas such as party politics or public demonstrations as the primary sites of political expression and activism.

 

· How should we understand these new modes of engagement?

· How readily can young people be mobilised today?

· What kinds of language, imagery, and messaging resonate with them?

· In what ways have digital platforms reshaped political communication?

· What new rules govern political marketing in online spaces?

· Who are the key actors driving contemporary youth-focused campaigns?

 

These are among the critical questions this conference seeks to explore.