Smokey cigar lounges – connection between politics and media

The course aims to familiarise students with the situation, general characteristics and challenges of today's regional media market from an international perspective. In this context, the relationship between media and politics will be examined: How do these two actors influence each other, what are their responsibilities towards society? We will examine the role of the media in politics, the power of PR and the power of lobbyists. We will look at the instruments of politics in the media market, the power of campaigns and their relationship to the fourth branch of power.