There is no doubt that books play an important role in our lives, but with the rise of social media, their role is shrinking and fewer and fewer people buy books. This trend raises the question about the prospects of paper books and book publishing. During the MCC Budapest Lectures, Ilan Greenfield, the CEO of Gefen Publishing House Ltd., will present his thoughts on the future vision of book publishing from a business perspective. Join the pre-event of the MCC Conference on The Future of Publishing if you would like to get familiar with the transformation of the book market. If you would like to join the media conference as well, you can register via this link: HERE.


5.00 – 6.00 PM Moderated discussion

  • Ilan Greenfield, CEO, Gefen Publishing House Ltd.
  • Moderator: Boris Kalnoky, Head of Media School, MCC

6.00 – 6.30 PM Q&A

ILAN GREENFIELD was born in Israel, studied in Tel Aviv, and joined the IDF for three years as a medic in the paratroopers. Following his military service, he studied at Fullerton College and became a Zionist activist on campus in California. He joined TELEM as national treasurer between 1980-1982. Returning to Israel in 1982, Ilan joined his family publishing company, Gefen Publishing House, consequently rising to the position of CEO. In April 2022, Greenfield visited Washington, DC, where he presented the Ambassador of Croatia, Pjer Šimunović, with a copy of “And Every Single One Was Someone” – a 1,250-page volume that contains the word “Jew” six million times in memory of the victims of the Nazi Holocaust. In 2022 Greenfield was among the Top 100 People Positively Influencing Jewish Life, 2022 on the Algemeiner 100 list. Greenfield has lectured to many groups visiting Israel. Greenfield played rugby at Tel Aviv University, he is a Marathon runner.

BORIS KALNOKY spent his childhood in six different cities in Germany, the United States, the Netherlands, and France. After finishing school in Paris, he studied political science in Hamburg and joined the editorial staff of the German newspaper Die Welt. When the regime changed in Hungary (1989), his Hungarian roots went east and he began to write about Central and Eastern Europe. In 1993 he left his career at Die Welt and came to Budapest as a freelancer. Nine months later, he was lured back, now as a correspondent. In 2004, he became a correspondent for Turkey and the Middle East, based in Istanbul, from where he returned in 2013. In 2015, he left Die Welt again to freelance again in Hungary. Although he continues to work for them, he now also works in parallel with Austrian and Swiss publications.

We welcome all those interested!

Register: HERE