Ádám Konstantin Rojkovich

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Ádám Konstantin Rojkovich

PhD Researcher

School of Media >> Center for Business Communications

Ádám Konstantin Rojkovich a PhD student specializing in marketing at the Doctoral School of Business and Management at Corvinus University of Budapest. His research focuses on the digitalization of healthcare. His areas of interest also include consumer behavior, marketing and market research, as well as the world of data science.

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Degrees in higher education

Budapest University of Technology and Economics - International Economics BSc - 2020

Corvinus University of Budapest - Marketing MSc - 2022

Teaching experience

Corvinus University of Budapest - Institute of Marketing and Communication Sciences - Lecturer - September 2022 - present

Spoken languages

English - Intermediate

Research topics

Technology acceptance in the field of healthcare

Healthcare digitalization

Memberships

European Marketing Academy (EMAC) - Member - 2023 - present

International Society for Medication Adherence (ESPACOMP) - Member - 2023 - present