Ylenia Swierk is currently a strategist at Piano. In her current role, she helps Media clients devise the best strategy to launch their digital marketing strategy. By leveraging Piano's unique benchmarking data, its powerful multi-product software, as well as learnings from AB tests, best practices and international media and marketing trends, she creates a strategy to address all touch points within the user journey to maximize conversions, revenue and help clients to reach their KPIs. Having previously worked in fashion media, brand management and user insights, Ylenia is a pragmatic creative that loves to combine data driven solution with out of the box ideas.