Bálint Lévai has been the CEO of BioTechUSA since 2014. His father, Ferenc Lévai, founded the company in the 1990s, while Bálint was studying at the University of Economics in Vienna. He became involved in the company's affairs during his university years. One of his ideas was to increase the capacity of the shake factory, which has since grown into a real business with a revenue of 3 billion HUF. Starting in 2020, he and his brother, Balázs, each own 45% of BioTechUSA. Currently, they manufacture their products in Dunakeszi and Szada, and the company's expansion plans include countries such as China, Saudi Arabia, and Indonesia.